Brand development, Design,
Direction & Typography.

Selected Works
©2020


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Channel 5
Font Family


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The new channel branding needed to reflect a new direction for the channel based on its newly commissioned content. Stripping out all of the fuss from the previous branding and simplifying the experience, i have the opportunity to designe the new typeface.

Channel 5 is a neo grotesk with a touch of geometry. The font family was designed with the purpose to create an accessible, legible and confident typeface, available in 8 weights for screen, digital and print.



Role ︎
  • Type Design



Clean, symetric and geometric shapes to increase legibility in small sizes.



Channel 5 is designed to suit every need of the channels applications and adapt to all sizes and screens.




Nugami
︎Digital / Print



Nugami produces timeless objects transforming spaces into experiences. Simplicity, desirability and curiosity drive their process.


Lifestyle and Lifetime Object

Role ︎
  • Brand Positioning
  • Brand Architecture
  • Naming
  • Visual Identity System
  • Verbal Identity System
  • Packaging System
  • Photography Art Direction
  • Photography
  • Brand System Guidelines
  • Website Design & Copy




Rising Tyde ︎
Branding


A world where a business of any size, and at any phase of its lifecycle can easily access, adopt, and appreciate the benefits of the latest technology and strategy. Rising Tyde is a digital company based in London using strategy, data and machine learning. They developed a system on the design thinking to simplify and anticipate the clients needing.



My role ︎
  • Typography
  • Art Direction

Typographic Detail ︎


Clean, symetric and geometric shapes. to increase legibility in small sizes. Clarity is critical when it comes to communicating information to a broad audience. Based on this principle, all elements appear clean and harmonic on its own as well as in combination with the channels content.

Typographic Detail ︎


Clean, symetric and geometric shapes. to increase legibility in small sizes. Clarity is critical when it comes to communicating information to a broad audience. Based on this principle, all elements appear clean and harmonic on its own as well as in combination with the channels content.




Track
Display Font ︎ ︎Free


The design is based on the track field. The letters shapes radically extend in a forceful way trying to remind the sport effort. TRACK was designed to be used both as monogram and as word.


Track is free for Personal & Commercial use.
If used for commercial use, please credit.


Info ︎
  • Name : Track
  • Year : 2017
  • Display / Uppercase / Numeral














Brand Development, Design, Direction & Typography ︎ Brand Development, Design, Direction & Typography ︎ 

 ︎ Portfolio available upon request ︎mailto:info@jonagustin.com ︎ Portfolio available upon request ︎mailto:info@jonagustin.com










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